Julia Eyre |
Performance Coach


Hi! I’m Julia. As my athletes say, I’m your friendly neighbourhood strength coach and sport psychology consultant. I help athletes build stronger minds, faster bodies, and become better humans.

To be honest, my athletic and coaching careers converged accidentally. Growing up on the east coast of the United States, I was involved with soccer, swimming, martial arts, equestrian sport - you name it, and I was up for it.

In 2011, a bout with injury ended my active playing career. One coach, who really cared about me, introduced me to the world of Strength & Conditioning and Return-To-Play, and I found a new spot on the bench as team staff. I just could not leave sport forever.

After leaving the NCAA Division I world in 2016, I moved (“home” to Germany) to the Deutsche Sporthochschule Köln to continue my education and research the psychophysiology (brain-body connection) of performance stress in athletes.

I then created White Lion Performance to provide value to athletes with similar stories and mindsets as mine. The lion embodies the spirit of the high-performance athlete: rising up strong, adaptable, always ready to sprint ahead, courageous, and, most of all, in love with the process of reaching the goal each day. Those are the athletes we connect with, serve, and develop here at White Lion.

The question of “how can we optimise athletic performance?” is always in the foreground (in glaring bright lights) of my work. Science and experience tell us that consistent peak performance requires physical, mental, and personal preparation - 24 hours a day.

Whether in my role as a coach, consultant, or researcher, my job is to provide athletes with tools to find their absolute maximum capacity and perform there. The level of competition is irrelevant; the same concept, process, and mission of training still applies to all athletes. And all athletes are worthy and deserving of a coach who invests in them purposefully.

When not engaged in something sports-related, I love hopping across oceans, drinking strong coffee, unrhythmically bopping to Beyoncé, and showing everyone pictures of my really cute dog, Liesel.

TL;DR: as an all-around Performance Coach, I help athletes to perform at maximum capacity in their sport. Every time.

I aim to be lion-hearted, but my hands still shake and my voice isn’t quite loud enough.
— Michelle K., Earning Your Rawr


2018-present: Research Associate - Performance Psychology
Deutsche Sporthochschule Köln, Psychology Institute
 cand.M.Sc. Sport Psychology,
Deutsche Sporthochschule Köln, Psychology Institute
2014: Student Research Associate, Johann-Wolfgang-Goethe Universität Frankfurt, Department of Psychology & Sport Science
2012-2016: B.A. Psychology & Sport Science -Management, George Mason University (Magna Cum Laude & Honours)
2012: Human Physiology Apprenticeship,
The Schaffer Method


Certified Strength & Conditioning Specialist (NSCA)
Functional Movement Screen (FMS), Level-1 & Level-2
Sports Performance Coach (USAW) Level-1
CrossFit Level-1 Trainer
Trainer F-License (US Soccer Federation)


English, German

Specialized Experience

Strength & Conditioning
Competitive Sport (soccer, football, swimming/diving & baseball)
Rehabilitation & Return-To-Play
Biomechanics - Diagnostic & Assessment
Neuroathletic Training
Fatigue-/Load Management
Concussion Prevention & Care

Sport Psychology
Consulting with Athletes & Coaches
Dealing with Performance Pressure & Stress
Emotional Intelligence
Pain & Trauma Care in Sport
Anti-Sexual Violence in Sport Training
Working with Athletes & Eating Disorders

Professional Associations

National Strength & Conditioning Association
United States Weightlifting Federation
U.S. Soccer Federation
American Psychological Association
Arbeitsgemeinschaft für Sportpsychologie
European Network of Young Specialists in Sport Psychology