becoming lion-minded

What do white lions have to do with high-performance sport?

Lions embody the spirit of the competitor: on a long journey, rising strong, constantly adapting, always ready to sprint ahead, courageous, and in love with the process of the hunt. White lions are exactly that; their DNA is just a little different, and everybody sees that.

We support athletes with the drive to compete at their best by making complicated sport science, psychological, and training concepts - like performance testing and annual training plans and dealing with competitive anxiety - really simple and customized to each individual player. Specifically, White Lion is dedicated to fostering three aspects of every athlete in order to create more robust, complete, and successful human beings.

Stronger Minds

Movement and performance begin in the brain. Developing mental skills prepares athletes to compete at the highest level under pressure. Like bodies, minds require training.

Faster bodies

Performing is the most aggressive things the body can do. Preparation includes a comprehensive program of strength, speed, conditioning, agility, and injury (p)rehab - all in one.

Better Humans

Athletes exist only in the sport context. Otherwise, they are human beings. Training is about developing values and excellence in life as much as it is about a great performance.

There are two keys to success. One is to show up. The other one is to keep going. Most people don’t keep going.
— Dan John, Strength Coach & Lecturer

Julia Eyre, CSCS |Performance Coach

Hi! I’m Julia. I serve & teach humans involved in sport and performance.

My athletic and coaching careers converged accidentally. A nomad between Southern USA and Southern Germany, I was involved with every sport available, especially soccer, swimming, equestrian.

Injury ended my athletic career in 2011. A coach introduced me to Strength & Conditioning, and I found a new spot on the bench as team staff. Since leaving the collegiate sport world in 2016, I now research the psychophysiology (brain-body connection) of stress and movement in athletes at the Deutsche Sporthochschule Köln in Germany. I like asking big questions and (maybe) finding answers.

In asking “how can we optimise athletic performance?”, I found an answer: consistent high performance requires a developed, strong, resilient human first. It’s not only about the sport skills and speed statistics. Physical and mental preparation are the vehicles I use to help athletes prepare for life and to perform at maximum capacity every day. Competition level is irrelevant; the same concept, process, and mission of training still applies - stronger minds, faster bodies, and better humans.

When not engaged in something sporty, I hop across oceans, drink strong coffee, bop to Beyoncé, try to learn something about everything, bother smart people with my questions, and show off pictures of my really cute dog, Liesel.

TL;DR: I help athletes to develop as human beings through physical and mental training so they can perform at maximum capacity. Every time.

I aim to be lion-hearted, but my hands still shake and my voice isn’t quite loud enough.
— Michelle K., Earning Your Rawr


2018-present: Research Associate - Performance Psychology
Deutsche Sporthochschule Köln, Psychology Institute
 cand.M.Sc. Sport Psychology,
Deutsche Sporthochschule Köln, Psychology Institute
2014: Student Research Associate, Johann-Wolfgang-Goethe Universität Frankfurt, Department of Psychology & Sport Science
2012-2016: B.A. Psychology (Clinical) & Sport Science
(Management & Analytics), George Mason University
2012: Human Physiology Apprenticeship,
The Schaffer Method


Certified Strength & Conditioning Specialist (NSCA)
Functional Movement Screen (FMS), Level-1 & Level-2
Sports Performance Coach (USAW) Level-1
CrossFit Level-1 Trainer
Trainer F-License (US Soccer Federation)


English, German

Specialized Experience

Strength & Conditioning
Competitive Sport (Soccer, A-Football, Swimming/Diving, Baseball)
(P)Rehabilitation & Return-To-Play
Biomechanics - Diagnostic & Assessment
Performance Diagnostics & Assessment
Fatigue-/Load Management
Long-Term Athletic Development

Sport Psychology
Goal-Setting & Team Dynamics
Performance Pressure & Stress
Emotional Intelligence
Pain & Trauma Care
Eating Disorders & Athletes

Professional Associations

National Strength & Conditioning Association
United States Weightlifting Federation
U.S. Soccer Federation
American Psychological Association
Arbeitsgemeinschaft für Sportpsychologie

Our athletes compete at all levels, from recreation to collegiate to national leagues & teams. 

Past & Current Clients



"Julia is a knowledgable, professional, and personal coach. I feel she is on the cutting edge for any athlete looking to take their physical and mental game to the next level."

-Erica Suter, MS, CSCS, USSF-C, Soccer Skills Coach


"She caters toward the team as a collective whole to teach each individual... a true professional with the knowledge of how to get the best out of her athletes."

-Carlos Mirabal, pitching coach for Tokushima Indigo Socks Baseball & former professional pitcher


“The programming is outstanding and her knowledge and insight were incredibly motivating for me. Her passion shows in her coaching. She gave me perspective and direction. I came out of that period stronger physically and mentally.”

-Jess, Masters Olympic Weightlifting Athlete


"Julia is a maverick and is going to be a name we all know sooner rather than later."

-Hunter Charneski, MS, CSCS, Sprint Coach at Charneski Power